Privacy Policy

Privacy Policy

Effective Date: 7/29/2026

1. Introduction

Bayridge Beauty (“we,” “our,” or “us”) is committed to protecting your privacy and safeguarding your personal and health information. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, submit forms, or receive services.

This policy is designed to align with applicable privacy laws, including healthcare privacy standards where applicable.

2. Information We Collect

Personal Information

• Full name
• Phone number
• Email address
• Appointment and service details
• Payment information (processed securely through third-party providers)

Health Information (HIPAA-Style Consideration)

When applicable, we may collect limited health-related information necessary to provide safe and effective aesthetic services, including:

• Treatment history
• Medical conditions relevant to services
• Allergies or contraindications

This information is treated with heightened confidentiality and used only for service delivery and safety.

Automatically Collected Data

• IP address
• Browser type and device
• Pages visited and time spent
• Cookies and tracking data

3. How We Use Your Information

We use your information to:

• Schedule and manage appointments
• Provide treatments and services safely
• Communicate confirmations, reminders, and follow-ups
• Send marketing communications (only with consent)
• Improve website performance and user experience
• Comply with legal and regulatory obligations

4. HIPAA-Style Privacy Practices

While Bayridge Beauty may not be a covered entity under HIPAA in all cases, we apply similar safeguards:

• Access to sensitive information is restricted to authorized personnel only
• Health-related information is used strictly for treatment, payment, and operations
• We implement administrative, technical, and physical safeguards to protect your data
• We do not disclose health-related information without your consent, except as required by law

5. SMS, Email & Communication Consent

By submitting your information, you consent to receive:

• Appointment confirmations and reminders
• Follow-up care instructions
• Promotional messages (if opted in)

Message and data rates may apply.
You can opt out anytime by replying “STOP” to SMS or unsubscribing via email.

6. Sharing Your Information

We do not sell or rent your personal information.

We may share data with:

• Secure third-party service providers (CRM systems, booking software, payment processors)
• Marketing and analytics platforms
• Legal authorities when required by law

All vendors are expected to maintain strict confidentiality and data protection standards.

7. Cookies, Meta Pixel & Google Analytics

Cookies

We use cookies to enhance your browsing experience and improve website functionality.

Meta (Facebook) Pixel

We use Meta Pixel to:

• Track conversions from Facebook and Instagram ads
• Optimize advertising campaigns
• Deliver relevant ads to users

This may collect data such as page views, actions taken, and device information.

Google Analytics

We use Google Analytics to:

• Analyze website traffic and user behavior
• Improve site performance and user experience

Google may collect anonymized data such as IP address, device type, and browsing behavior.

You can opt out of tracking via browser settings or tools like:

• Google Analytics Opt-out Browser Add-on
• Facebook Ad Preferences

8. Data Security

We implement industry-standard security measures including:

• SSL encryption
• Secure data storage systems
• Limited access controls

Despite these measures, no online transmission is 100% secure.

9. Your Privacy Rights

You have the right to:

• Access your personal information
• Request corrections
• Request deletion (where legally permitted)
• Opt out of marketing communications

To exercise your rights, contact us directly.

10. Third-Party Links

Our website may include links to third-party websites. We are not responsible for their privacy practices.

11. Children’s Privacy

Our services are not intended for individuals under 13. We do not knowingly collect data from children.

12. Changes to This Policy

We may update this Privacy Policy at any time. Updates will be posted on this page with a revised effective date.

13. Contact Information

Bayridge Beauty
2084 E 8th St 2nd Floor
Brooklyn NY 11223
Phone: (646) 434-8460

If you have any questions about this Privacy Policy or your data, please contact us.